How to Improve the Brand Partnerships for Your Blog

Nov 18, 2020

Whether you’re already working with brands or want to work with brands, we’re here to give you our tips for making them better!

Do you want more brand partnerships? Or do you have brand partnerships and they’re not going as well as you wish they were?

Let’s look at this a different way.

When you work with brands, you are the creative. You are the one dreaming up the ideas and creating the user generated content that brands are gravitating towards.

Brands come to you for a reason but there might be a disconnect there.

Brands, Bloggers, & the Disconnect

The goal of brand partnerships is not only to create content for the brand, but to create content so good that they want to work with you again and again and again.

When somebody reaches out to you, especially on behalf of a large corporation, this person is in a corporate setting.

They do not own their time. They do not own their paycheck.

And while there are pros and cons of this, you do have these opportunities.

You own your own time. You own your own schedule. You own your own paycheck.

You have an unlimited amount of money you can make and you can create whatever content you want to in order to make that content.

But that person you’re speaking with has an HR department, they have a boss, they have team members, so they have a lot more rules and guidelines they have to follow.

By getting on the same wavelength, you are able to work together and make the process easier. This can be difficult since you don’t both speak the same language.

You’re creative - You want to create the content when you feel inspired and it feels right for you.

They’re representing the brand - They have deadlines and they have a boss checking in about the project.

What Will Make Your Brand Partnerships Easier

As creatives, organization doesn’t always come naturally but when it comes to brand partnerships, it’s imperative to stick to the deadlines and produce the content to make the overall process easier.

What helps with this?

  • Having organization
  • Having a calendar that you know what you’re supposed to do everyday
  • Having a to-do list that is prioritized (by profit-making tasks) and organized

Having a to-do list and following a schedule tends to frighten creatives but just because you have these things, doesn’t mean you’re going to be any less creative as you were without them.

By bringing more organization into your business as a blogger, you’re able to free up more headspace so you can do the creative things that you love, more often.

With this, you’ll be able to meet deadlines, pay attention to the small details, and the brand will be so happy that you’re delivering content and will want to work with you over and over again.

Shifting Your Train of Thought When Working with Brands

How many times have you gone to work with a brand and were annoyed with all of the deadlines and deliverables they were asking for?

By shifting your training of thought to be more organized, to follow up with the brand more often, to adhering to a schedule while creating this content, then the brand is going to want to work with you over another influencer because you’re reliable.

Want to learn about the organization, systems, and automation I talk about in this video?

Save your seat to the free workshop right HERE!

XO,

Kate

Creator of the Blog Profit Accelerator©

Owner + Founder, Kate Waldo + Co. 

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